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Audit of Ads Сampaigns

Contextual advertising audit in Google Ads

When you launch contextual advertising by yourself or trust this job for a freelancer, it is advisable to periodically conduct a professional audit of advertising campaigns in Yandex and Google. It will show whether a retuning is necessary and how to optimize advertising costs in order to get a greater return from PPC.

Contextual effectiveness provide:

  • impressions of ads for the targeted audience;
  • optimal click-through cost;
  • redirecting the client to the landing pages.

PPC toolkit provides high-quality ad impressions in all channels involved.

Why do you need an audit?

  • finds out the reasons why advertising does not bring customers;
  • finds and corrects errors due to which advertising does not pay off;
  • defines new opportunities for growth.

All measures carried out with the account by the contextual advertising specialist meet the goals of the customer. That ensures the achievement of designated tasks.

Contextual express audit service includes verification:

  • structure of an advertising account (division of the AC by device, social network, etc.);
  • current settings of advertising campaigns (goals, audiences, types, geo-targeting, UTM-tags, time of impressions, conversions, etc.);
  • binding Google Analytics to Google Ads;
  • semantic core (clustering semantics, relevance “query – ad”);
  • banners and ads (congruency to queries, use of extensions);
  • traffic frequencies (checking search queries and negative keywords);
  • loss of traffic and conversions (% of failures, losses due to lack of budget);
  • display campaigns (goals, display sites, targeting settings);
  • budgets and bids (fidelity of placement, distribution between campaigns).

As a result, you get a report with the given errors and recommendations for its correction.

*You will be required to provide us with guest access to Google Analytics and Google Ads accounts.

Detailed analysis of the advertising campaign is needed if the recommendations have been implemented after the express audit and the result of the PPC launch is still disappointing.


  1. determine the goals and problems of the business;
  2. analyze the competitors offers and rates;
  3. correlate the data with your capabilities and offer options for improvement;
  4. develop a promotion strategy based on the information received.

Our agency has been working with online advertising since 2015. ITForce is a premium partner of Google Corporation. PPC Team – Certified Google Ads Specialists.

Deliverable of the detailed auditis a complete analysis of the current settings and the effectiveness of advertising campaigns.The result is a plan to optimize the advertising campaign which will help minimize PPC costs and increase profits.

advertising campaign audit

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