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Online Stores promotion (E-commerce)

Online Stores promotion (E-commerce)

It’s not enough just to create an online store. It is necessary to consider all factors of internal and external website optimization.

Commonly, online stores contain hundreds and thousands of pages, where each answers specific requests of the created clusters.
SEO for online stores – a long-term development strategy for an e-commerce project.

Strategy Goals:

  • improve the website quality to get more organic traffic;
  • increase conversions;
  • reduce the cost of attracting new customers.

Improving the position of an e-commerce resource in search results, increasing traffic, order volume, increasing the average check, retaining and increasing customer loyalty – that’s what website promotion is for. SEO promotion of your online store in Search Engine is one of the important components of the effective development of business in general.

What does an online store get after SEO promotion:

  • optimized technical part of the project;
  • analysis of niche and competitors from TOP-10;
  • full semantic core and competent structure;
  • implementation of business factors on the website;
  • a website filled with optimized content;
  • thoughtful linking of resource pages;
  • audit and link profile building strategy.

And other jobs that lead to increased targeted traffic and increased conversions.

  • Niche and competitor analysis.

Clever promotion is based on building a project promotion strategy by analyzing competitors.
What we pay attention to:

  • project structure;

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Рис. 2 – The structure of the client project, taking into account all SEO-promotion factors

The website structure focuses on the semantic core. Semantics show which categories and subsections a website should contain.
Web project navigation is a set of URLs that are arranged in a logical sequence.
Your website must be in the first search results for users to know about it. The semantics of the project collected and distributed across pages are responsible for this.

  • semantic core and content.

Writing SEO content for product pages in 2019 no longer brings the same effect as before. Today, e-commerce projects are more important than external sources of links, so-called “Trustworthiness” of the website.

  • registration of product cards and CTA buttons.

We provide recommendations for optimizing the layout of items on the page.

  • link profile.

We rely on link mass analytics and competitor strategies. We begin the construction of a link profile by introducing elements that have already proven themselves in the work of your competitors.
We conduct a technical audit taking the project – we identify technical errors that impede the effective operation of the website.
Often, the Client begins to receive more traffic (graph) after troubleshooting in the technical part of the website.

The problems that we most often face with::

  • errors in the redirect map;
  • blank metadata;
  • robots.txt file is closed from indexing.

The basis of e-commerce resource operation is ranking by commercial queries, because the number of completed transactions determines the stage of the life cycle of the project. The online store works for customers.

The basis of the e-commerce website is ranking according to commercial requests since the stage of the project life cycle depends on the number of completed transactions. E-commerce resource works for buyers.
ITForce also performs other tasks related to SEO promotion depending on the type of project.
We create a positive brand image and comprehensively develop a business.
You need to regularly work on the resource and monitor competitors to be competitive. We listen to your wishes and draw up a website promotion strategy together. A team of 5 people is working on the project. The budget is open. Coordination of the work done and making changes is carried out every 2 weeks.

We have a common goal. You should be prepared to respond quickly and make changes to the website. Improve it. After all, we strive for this.

online store promotion

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