Contextual advertising can be run at any time – it does not depend on the stage of business development:
barely entering the market, the context will bring the first customers;
for businesses with a history – it will bring back some of the audience and help with brand recognition.
What is an advertisement on Google Ads can do?
drive targeted search traffic from the Display Network;
optimize advertising costs (pay only for targeted visitors selected in the targeting settings);
track ad effectiveness.
The types of contextual advertising in Google Ads we work with:
Google Display Network advertising.
We also set up your Google Shopping account.
The Google Ads service allows you to reach the Google Network audience and users of mobile devices on iOS and Android.
We will audit the current campaign settings and offer development recommendations.
If you don’t have a Google Ads account yet, our PPC experts will set it up professionally. You will get an account ready for work.
At the start of work with contextual advertising on Google, you need to figure out the goals. Decide why you are launching an advertising campaign, clearly understand the target audience and know which Google Ads tools will work more effectively with your product or service.
Need to be prepared for custom solutions.
We will develop a promotion strategy and select the primary tools for work. We’ll prepare an account in the technical part and configure Google Analytics to increase the effectiveness of advertising campaigns.
Proper analytics setup allows:
identify the strengths and weaknesses of the site;
identify real business goals;
deal with the problems and motives of shopping for targeted audience;
understand ROI payback.
Accounting for analytical indicators will help optimize the budget for promotion.
At the preparatory stage (setting up an account) we deal with the details:
form the account structure;
Work steps after setting up an advertising account:
we study business (USP, advertised goods and services, display regions);
analyze competitors (their budget and rates);
set goals and agree on KPI (CTR, conversions);
we select keywords and create ads (we collect and cluster the semantic core, define negative keywords, write headings and text of ads, add extensions);
install and configure analytics;
we optimize and automate campaigns (automation systems and call-tracking);
collecting statistics and tracking campaigns after setting up.