3 Case study: push notifications for an online bags and accessories store
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Increase in the number of online store transactions using web-push notifications without advertising costs increasing

Contextual advertising
Increase in the number of online store transactions using web-push notifications without advertising costs increasing
Cooperation with the Client lasts more than a year. During this time, a number of campaigns were set up in the search network for priority categories of products, some of them were suspended due to low efficiency. 5 campaigns in the search network + remarketing worked in the account while setting up web push notifications. Advertising campaigns effectiveness was monitored using an e-commerce report in a Google Analytics account.
Region: Ukraine

Increase in the number of online store transactions using web-push notifications without advertising costs increasing

About the client

The Client is the owner of the online store. The main goods are bags and accessories, backpacks, clutches, etc. Wholesale trade.
Web metrics

Transactions

+138

New users

+45

Who worked on the project


Email - marketing
Region: Canada
Service: Email-marketing

The Client independently did mailings but didn't use other email marketing tools besides promotions. He came to us to improve the result of email marketing.

2,3%
*27,2
1,8%
*23,4
App Store Optimization
Region: USA
Service: App Store Optimization

The Client had an app page and decided to try out a new kind of promotion to improve page performance in the Google Play store.

41 081
+116,4%
+26,7%
Order
website promotion
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