This is what was advertised
The Client — manufacturer and supplier of industrial equipment in Ukraine and the CIS countries.
Their brief profile is the production and supply of pumps, electric motors, gearboxes, motor gearboxes, handling equipment, spare parts and accessories for pumps, electric motors, gearboxes, hoists, winches.
The amount of traffic per month has not changed over a long period. It was necessary to find a way to get new users to the website and increase the number of conversions.
Progress:
A search network campaign was created for each product category on the site (3- ads in the group + extensions + search remarketing) + audience remarketing “All visitors”. At the request of the Client, the average position in the search network for each campaign in the account does not fall below 2.
It was decided to set up a smart GDN campaign to solve this problem.
Smart GDN campaigns bring together the best in automation:
- GDN effectiveness is achieved through Google Machine Learning;
- interacts with people at all stages of the purchase cycle;
- minimizes the time needed to manage the campaign.
- target CPA was set at 15 UAH, after 3 weeks it was reduced to 13 UAH;
- daily budget for a smart GDN campaign was set at 100 UAH at the initial stage.
Deliverables
5 weeks after the start of the smart GDN campaign, the amount of traffic to the site increased by 84%, the number of goals achieved by 117% compared to the previous similar period:
Smart GDN campaign has attracted more new users to the website:
The smart campaign worked quite efficiently, while its set-up didn’t take a lot of time.
We’re going to increase the number of creatives.
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