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We suggested that our loyal client set up a Smart Shopping Campaign to increase the effectiveness of advertising. Overall, the Smart Shopping Campaign for 2 months gave us more effective results than standard shopping for 7 months.
I began working with this company on Google Ads over a year ago. They optimized and continue to optimize our contextual advertising (disabled idle ads, added minus words, …), set up a number of new campaigns. Traffic and revenue began to grow immediately after setting up a Standard Shopping Campaign. A Smart Shopping Campaign was launched after that. As a result, my site traffic increased 3 times and advertising costs only 2 times during its work.
Tech support is quick and effective. We received an answer even after-hours several times. It was pleasant and unexpected to receive a gift from them for the New Year).
For now, we have expanded our cooperation and now the guys are working with us on SEO-promotion. We started cooperation only this month so I’m not ready to say anything about the results.
PPC (contextual advertising)
Eco-Products Online Store
Increase transactions by 26.7% and decrease transactions cost by 15.5%
Improve the effectiveness of advertising campaigns
Increase sales and transactions online
In October 2018, we’ve already talked about how we setting up Google Shopping for this Client and what results we’d got on the outcomes of the standard shopping campaign.
It is always a pleasure to have a trusting relationship with Clients. Thanks to that, our client agreed to go further in our desire to increase the effectiveness of his advertising campaign and agreed to set up a Smart Shopping Campaign.
Before inviting the Client to set up a Smart Shopping Campaign, we obviously made sure that the following prerequisites for launching Smart Google Shopping were met:
Key benefits of the Smart Shopping Campaign which Google talks about that helped us convince our Client:
1. Data feed examination/optimization.
The feed was created in the format of Google Sheets during setting up a standard shopping campaign, which in practice was not very convenient.
There are more than 1500 items in the store, the assortment is updated quite often, items are added/removed, and prices may change. All such changes of a similar nature had to be made manually, which often required a significant time-consuming.
For this reason, it was decided to change the feed from Google Sheets to xml format, which makes it possible to upload data online by the necessary categories, availability in the store, with the most relevant information about the product itself.
Moreover, we received a more complete description of the product (description column) thanks to the data feed in xml format. Before that, product description was filled in manually and many characteristics of the product were omitted due to human factors.
The description field is filled directly with product information from the site when a feed generating in xml format. It makes possible to create more detailed description for the product and cover a larger number of user queries that may lead to our ad.
2. We define the conversion value using the e-commerce report in your Google Analytics account.
E-commerce reports provide information about purchases made on your website. There you will find detailed information about goods and transactions, average order costs, transaction rates, time to purchase and other useful data.
You must do the following to show up e-commerce data in Google Analytics:
The system receives transaction value data based on the e-commerce report data.
3. Created Smart Shopping Campaign in Google Ads Account.
The initial budget and % of the target ROI were recommended by the system when creating a campaign based on conversion value data.
As the system trained, the budget increased as needed.
Google recommends you immediately turn off all standard shopping campaigns when you start the smart one, explaining that smart shopping campaigns within your account take precedence over standard campaigns, as well as over display campaigns with remarketing.
It was important for us not to lose received transactions and traffic during the Smart Shopping Campaign training.
Both campaigns worked within a month for this reason:
It was decided to stop the standard shopping campaign by the end of the first month of the Smart Shopping Campaign.
Overall, the Smart Shopping Campaign for 2 months of work gave us more effective results than Standard Shopping Campaign for 7 months:
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