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Digital Marketing Case Studies

All Case Studies App Store Optimization Email-marketing PPC Management Services SEO-search promotion SMM-social media marketing
PPC - contextual advertising
Region: Canada
Service: Contextual advertising

Our Client had several ad campaigns running with conversion tracking. The Client wanted more and prolonged advertising effect.

CPCon
-72%
CPC
-67%
Income
+350%

Ksenya

We searched online and tried few other agencies before finding ITForce. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale.
We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.
We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:
– attract more visitors to the website – attract more customers to the website;
– generate leads;
– optimize conversion rates;
– optimize budget;
– build our brand by creating unique and catchy ads etc.
We were looking for a constant growth and we are achieving it with ITForce.
We communicate through work chats or calls and ITForce is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.
I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.
We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.
Very effective and productive. ITForce is always online, always on call and always respond. They reacted to my needs faster than any company I’ve worked with.
To expand their services further, it would be great if they found a way to ease the language barrier.

Owner
Email - marketing
Region: Ukraine
Service: Email-marketing

The Client had a big enough subscriber base, but didn't use the email channel. He came to us with a willingness to launch triggered and promotional mailings.

Contacts base
+3228
Conversions
+2,02%
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

Advertising activities for Valentine's Day have already been carried out several times. This time we decided to set up a Smart Local Campaign on a trial basis.

Interactions
+29,82%
Conversion cost
-20,93%
Conversions
+113

Mikhail

We’ve been working with ITForce since December 2016. We started our cooperation because earlier I was disappointed in the contextual advertising agencies altogether – I had changed a ton of contractors before, everyone screws my brain out of my mind with all the bullshit I didn’t need. They didn’t want to understand our product at least a little.
Therefore, I gave the task to Marina, at that time she held the post of a manager at UMI, to go to context courses, listen to what is it all about, and find me adequate and normal contractors so that we could shine in the first position on Google for adequate money. Which Marina did. And found you guys.
Then we worked productively, and one of the main advantages I can highlight is that there is involvement in the process for our further normal work and receiving orders.
My requests were simple:
— Request “balloons Kharkiv” – here we have to shine first, ok?
– OK.
– So we are working. Is our ad budget stable?
– Stable.
– Orders are coming? Is telephony ringing?
– That`s all right.
– Well, here you go.
Here is my order digitization.
Internal settings in the cabinets or what the price of a click is, I definitely do not want to take a close look at it. I only move forward and the other stuff – let the guys figure it out. We’ll solve problems as they come. While they call – it means that everything is alright.
I want to say thanks to our manager Elena for saving us from unnecessary questions and that during our work you definitely showed your involvement in understanding our product, because without this you cannot set up normal advertising.
We have been engaged in SEO optimization of the site for the last six months. Here we have the same simple criteria for evaluating the work of the guys: we have grown in the search results, yes, we have grown. Then it’s quarantine, then some kind of crisis, then something else, so we temporarily suspended the work, but, I think, soon back to it in time.
Long story short, stop texting, it’s time to work. I’m pleased with the cooperation with ITForce. Moving on!
P.S. A real rate of focus on results is perseverance and skill in achieving goals. Elena persistently “got” this feedback out of me. Not because she tried to strain me in some way, but because I ignored her a little. Nevertheless, she put the squeeze on me. Respects to Elena, you are great, keep it up!

Owner
SEO - search promotion
Region: Ukraine
Service: Search promotion

Previously, another SEO team handled the Client’s website. The Client wanted to improve the search promotion.

Traffic
3406
Growth from the start
+155%
Query ranking TOP-3
96

Ruslan

We were looking for a company for SEO listing and setting up Google ads. The competition in the niche is very high, therefore, it was necessary to do SEO as correctly and focally as possible.
The task was to get the maximum number of customers at the lowest price.
The decision to start work was made after studying company cases and observing it ratings on different freelance platforms. Also, before changing our current vendors, we asked for audit real situation with the expected work plan.
Before starting work, we detailed the goals. What positions do you want to get in SEO. What is the maximum client price for campanies. What is the budget and how much we want to get customers. Within a week, the guys tuned the campany and we started work. By google ads we got the result instantly. Seo had to wait a bit. But when the traffic went we received more customers than we expected.
We had weekly phone calls for project statuses. But if necessary, all the guys were online and were ready to answer all questions.
I am absolutely pleased with the results of our work. I got the planned value of customers for cheaper than I had planned. For all key queries I took first place in the issuance of Google.

Owner
SEO - search promotion
Region: Ukraine
Service: Search promotion

Visits to the website were rare and for low-frequency queries. The Client sought to increase traffic and sales.

Traffic
+324%
Top 10 queries
+300%
Conversions
+104%

Victor

I’ve already worked with ITForce on one project and got an excellent result. I decided to entrust them with my 2nd website for SEO promotion. The guys added filters and other features, and we are already in the TOP for some queries. It helps to develop and attract more customers.
Total traffic and sales have increased during our cooperation. I’m satisfied with the work, so we’ve moved on.

Owner
App Store Optimization
Region: USA
Service: App Store Optimization

The Client had an app page and decided to try out a new kind of promotion to improve page performance in the Google Play store.

Traffic
41 081
Views
+116,4%
Installations
+26,7%
Email - marketing
Region: Ukraine
Service: Email-marketing

The Client applied for the implementation of an additional communication line with clients. Previously, work with the subscription base was not carried out in any form.

Contact base
20 380
Conversion of email letters
32
Email - marketing
Region: Canada
Service: Email-marketing

The Client independently did mailings but didn't use other email marketing tools besides promotions. He came to us to improve the result of email marketing.

Conversion of email letters
2,3%
Profit
*27,2
Conversion of email letters
1,8%
Profit
*23,4
Email - marketing
Region: Ukraine
Service: Email-marketing

The Client had a big enough subscriber base, but didn't use the email channel. He came to us with a willingness to launch triggered and promotional mailings.

Contacts base
+3228
Conversions
+2,02%
Email - marketing
Region: Ukraine
Service: Email-marketing

The Сlient has already used an email channel but wanted to improve its effectiveness.

Traffic
+1320%
Transactions
+1805%
Income
+2330%
SEO - search promotion, PPC - management service, SMM - social media marketing
Region: Switzerland
Service: PPC Management Services, SEO-promotion, Social Media Management

The Сlient was opening a new Irish pub in Basel and contacted us for an SEO website optimization service at the development stage. Later, PPC and SMM services, the launch of targeted advertising, and technical support of the site were added since it was convenient for the Client that one contractor is engaged in the comprehensive promotion.

SEO
31 133
PPC
917
SMM
67 600
PPC Management Services
Region: Ukraine
Service: PPC Management Services

The Client came to us to set up advertising campaigns to increase sales on the website.

Transactions
+431%
Income
+1315%
AOV
+197%

Vitaly

Everything is just great! I am satisfied with the cooperation, it’s nice to work with professionals!!!

Owner
PPC Management Services
Region: Ukraine
Service: PPC Management Services

The Client contacted us to set up contextual advertising to increase demand for products.

ROAS
+3871%
Transactions
+411
CPC
-35%
SEO - search promotion
Region: Ukraine
Service: Search promotion

The Client contacted us with a desire to increase the number of new customers and increase sales.

Visitors
242 700
Income
+134%
Sessions
+99%
PPC Management Services
Region: Ukraine
Service: PPC Management Services

The Сlient asked for the task of setting up advertising of alcoholic beverages for the website. His first experience of launching contextual advertising was successful.

Return on investments
+670%
Transactions
+104%
Income
+135%
PPC-Management services

PPC for a Music Store

PPC-Management services
Region: Ukraine
Region:PPC-Management services

The Client inquired about setting up advertising for a music store. The channel of paid advertising hasn't been used earlier.

ROAS
+1509%
Transactions
+279,5%
Income
+294,6%
PPC Management Services
Region: Ukraine
Service: PPC Management Services

There were no stable dynamics of conversion growth in the Client's advertising campaign. It was necessary to increase the number of applications and reduce their cost.

Conversions
+253%
Cost Per Action
-50%
PPC - contextual advertising
Region: Canada
Service: Contextual advertising

Our Client had several ad campaigns running with conversion tracking. The Client wanted more and prolonged advertising effect.

CPCon
-72%
CPC
-67%
Income
+350%

Ksenya

We searched online and tried few other agencies before finding ITForce. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale.
We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.
We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:
– attract more visitors to the website – attract more customers to the website;
– generate leads;
– optimize conversion rates;
– optimize budget;
– build our brand by creating unique and catchy ads etc.
We were looking for a constant growth and we are achieving it with ITForce.
We communicate through work chats or calls and ITForce is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.
I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.
We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.
Very effective and productive. ITForce is always online, always on call and always respond. They reacted to my needs faster than any company I’ve worked with.
To expand their services further, it would be great if they found a way to ease the language barrier.

Owner
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

Advertising activities for Valentine's Day have already been carried out several times. This time we decided to set up a Smart Local Campaign on a trial basis.

Interactions
+29,82%
Conversion cost
-20,93%
Conversions
+113

Mikhail

We’ve been working with ITForce since December 2016. We started our cooperation because earlier I was disappointed in the contextual advertising agencies altogether – I had changed a ton of contractors before, everyone screws my brain out of my mind with all the bullshit I didn’t need. They didn’t want to understand our product at least a little.
Therefore, I gave the task to Marina, at that time she held the post of a manager at UMI, to go to context courses, listen to what is it all about, and find me adequate and normal contractors so that we could shine in the first position on Google for adequate money. Which Marina did. And found you guys.
Then we worked productively, and one of the main advantages I can highlight is that there is involvement in the process for our further normal work and receiving orders.
My requests were simple:
— Request “balloons Kharkiv” – here we have to shine first, ok?
– OK.
– So we are working. Is our ad budget stable?
– Stable.
– Orders are coming? Is telephony ringing?
– That`s all right.
– Well, here you go.
Here is my order digitization.
Internal settings in the cabinets or what the price of a click is, I definitely do not want to take a close look at it. I only move forward and the other stuff – let the guys figure it out. We’ll solve problems as they come. While they call – it means that everything is alright.
I want to say thanks to our manager Elena for saving us from unnecessary questions and that during our work you definitely showed your involvement in understanding our product, because without this you cannot set up normal advertising.
We have been engaged in SEO optimization of the site for the last six months. Here we have the same simple criteria for evaluating the work of the guys: we have grown in the search results, yes, we have grown. Then it’s quarantine, then some kind of crisis, then something else, so we temporarily suspended the work, but, I think, soon back to it in time.
Long story short, stop texting, it’s time to work. I’m pleased with the cooperation with ITForce. Moving on!
P.S. A real rate of focus on results is perseverance and skill in achieving goals. Elena persistently “got” this feedback out of me. Not because she tried to strain me in some way, but because I ignored her a little. Nevertheless, she put the squeeze on me. Respects to Elena, you are great, keep it up!

Owner
SEO - search promotion
Region: Ukraine
Service: SEO-search promotion

The Client contacted us with the purpose of promoting a new website in the TOP 3-10 for keywords in the Google search engine.

Keys in TOP-10
+21%
Ranging queries
+153
SEO - search promotion
Region: Israel
Service: SEO-search promotion

The Client contacted us to promote the website in the TOP 1-10 for keywords in the Google search engine

Visibility
40%
Keys in TOP-1
23
Referring domains
123
Conversions
214
SEO - search promotion
Region: Ukraine
Service: Search promotion

The Client contacted us in order to increase the level of sales through contextual advertising.

Income
+264%
SEO-traffic
+6180
Visibility of the website
1,69

Eugene Yadrentsev

First of all, the ITForce team started by setting our Google Ads account and campaigns. Then they defined main keywords for launching Search campaigns and adding negative keywords. Also the ITForce team prepared ads and set search and shopping campaigns. After all settings, the team began supporting the Google Ads account.
According to the Google Analytics reports income that we received from Google Ads was 27% from the total income of the company. Transactions from Google Ads are 32% from all our transactions. Average price per lead is 5$. From google/cpc we received 70% traffic on our website.
They are always open to communication and available. I’m always receiving different account development suggestions. And what is very important for me, all the tasks on deadlines.
They not only offer new tools of Google ads but also try to give suggestions to receive more results. And of course fast reaction on all my questions.
Read full review

Project Manager, Poetry Home
SEO - search promotion
Region: Ukraine
Service: Search promotion

The Client applied for a SEO service even during the website design stage.

New visitors
8 243
Sessions
9 385
SEO - search promotion

SEO promotion for a Medical center

SEO (search promotion)
Region: Ukraine
Service: Search promotion

A Client contacted us to find out the reason for the drop in traffic and restore positions and visibility in search results.

Visitors
47 543
Sessions
53 536
SEO - search promotion
Region: USA
Service: SEO-search promotion

The Client needed to increase the visibility of his project in search engines and attract the target audience to the priority categories of the website services.

Visitors
8 775
Traffic
+180,9%
SEO - search promotion
Region: Ukraine
Service: Search promotion

Our Client has already worked on SEO promotion of the website but was dissatisfied with the contractor. He came to us to improve on the existing result.

Traffic
4300
Growth from the start
+214%
Top 10 queries
+191%
Page views
+665%
SEO - search promotion
Region: Ukraine
Service: Search promotion

The Client has requested to increase organic traffic and sales through the website

Traffic
12000
Growth from the start
+730%
SEO - search promotion
Region: Germany
Service: Search promotion

The Client needed to popularize the company in the European market and attract traffic to the website

Traffic
3500
Growth from the start
+495%
New visits
+139%
SMM - social media marketing
Region: Ukraine
Service: SMM - social media marketing

The Сlient contacted us to increase the number of leads with the help of targeted advertising on social networks

Leads
89
CPL
$3,92
SMM - social media marketing
Region: Malaysia, Indonesia, Canada, New Zealand, Australia, Germany
Service: SMM - social media marketing

The Сlient approached us with the task of collecting as many registrations on the website as possible for his project using targeted advertising

Coverage
374 287
Registrations
2 703
Cost per lead
0,3$
SMM - social media marketing
Region: Ukraine
Service: SMM-social media marketing

The Client decided to test a new sales channel. He has not used the targeted advertising service before.

Transactions
+425,5%
Income
+326,8%
SMM - social media marketing
Region: Ukraine
Service: SMM-social media marketing

The client wanted to promote a page on Instagram: create it, fill it with content and attract targeted subscribers.

Followers
+1000
Follower cost
0,43$
SMM - social media marketing
Region: Poland
Услуга: SMM-social media marketing

The Client wished to attract an interested audience for relocation and employment in Poland.

Leads
+1478
Targeted Facebook and Instagram Ads
Region: Ukraine
Услуга: Targeted Facebook and Instagram Ads

The Client is coming with the task of increasing conversions with the minimum order price. We achieved this by launching targeted ads on Facebook and Instagram.

Traffic
+60%
Transaction
+51%
CPC
+51%
Order
website promotion
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