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Digital Marketing Case Studies

All Case Studies App Store Optimization Email-marketing PPC-contextual advertising SEO-search promotion SMM-social media marketing
Email - marketing
Region: Canada
Service: Email-marketing

The Client independently did mailings but didn't use other email marketing tools besides promotions. He came to us to improve the result of email marketing.

Conversion of email letters
2,3%
Profit
*27,2
Conversion of email letters
1,8%
Profit
*23,4
App Store Optimization
Region: USA
Service: App Store Optimization

The Client had an app page and decided to try out a new kind of promotion to improve page performance in the Google Play store.

Traffic
41 081
Views
+116,4%
Installations
+26,7%
SMM - social media marketing
Region: Ukraine
Service: SMM-social media marketing

The client wanted to promote a page on Instagram: create it, fill it with content and attract targeted subscribers.

Followers
+1000
Follower cost
0,43$
SEO - search promotion
Region: Ukraine
Service: Search promotion

Our Client has already worked on SEO promotion of the website but was dissatisfied with the contractor. He came to us to improve on the existing result.

Traffic
4300
Growth from the start
+214%
Top 10 queries
+191%
Page views
+665%
SEO - search promotion
Region: Ukraine
Service: Search promotion

The Client has requested to increase organic traffic and sales through the website

Traffic
12000
Growth from the start
+730%
App Store Optimization
Region: USA
Service: App Store Optimization

The Client had an app page and decided to try out a new kind of promotion to improve page performance in the Google Play store.

Traffic
41 081
Views
+116,4%
Installations
+26,7%
Email - marketing
Region: Canada
Service: Email-marketing

The Client independently did mailings but didn't use other email marketing tools besides promotions. He came to us to improve the result of email marketing.

Conversion of email letters
2,3%
Profit
*27,2
Conversion of email letters
1,8%
Profit
*23,4
Email - marketing
Region: Ukraine
Service: Email-marketing

The Client had a big enough subscriber base, but didn't use the email channel. He came to us with a willingness to launch triggered and promotional mailings.

Contacts base
+3228
Conversions
+2,02%
Email - marketing
Region: Ukraine
Service: Email-marketing

The Сlient has already used an email channel but wanted to improve its effectiveness.

Traffic
+1320%
Transactions
+1805%
Income
+2330%
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

There were no stable dynamics of conversion growth in the Client's advertising campaign. It was necessary to increase the number of applications and reduce their cost.

Conversions
+253%
Cost Per Action
-50%
PPC - contextual advertising
Region: Canada
Service: Contextual advertising

Our Client had several ad campaigns running with conversion tracking. The Client wanted more and prolonged advertising effect.

CPCon
-72%
CPC
-67%
Income
+350%

Ksenya

We searched online and tried few other agencies before finding ITForce. Our main concern was lack of stable results, as we were not satisfied with a short-term two weeks increase in sale.
We were looking for a professional to setup and adapt Google Ads Campaigns in order to respond to seasonality of the market.
We wanted to spend less and earn more. As any other business. Our goals vary from month to month and some of them were/are:
– attract more visitors to the website – attract more customers to the website;
– generate leads;
– optimize conversion rates;
– optimize budget;
– build our brand by creating unique and catchy ads etc.
We were looking for a constant growth and we are achieving it with ITForce.
We communicate through work chats or calls and ITForce is always flexible in terms of timing and responding. Marketing manager sets up an advertising plan while PPC specialist integrates it into the reality. I always receive monthly reports along with setup plans for the next month and weekly updates on my campaigns.
I have worked closely with marketing manager, PPC specialist, copywriters and customer support team.
We are constantly reaching our goals- we spend less and earn more Our conversion rate is getting lower and lower, bringing more profit to the company while we also get a constant flow of returning customers.
Very effective and productive. ITForce is always online, always on call and always respond. They reacted to my needs faster than any company I’ve worked with.
To expand their services further, it would be great if they found a way to ease the language barrier.

Owner
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

Advertising activities for Valentine's Day have already been carried out several times. This time we decided to set up a Smart Local Campaign on a trial basis.

Interactions
+29,82%
Conversion cost
-20,93%
Conversions
+113

Mikhail

We’ve been working with ITForce since December 2016. We started our cooperation because earlier I was disappointed in the contextual advertising agencies altogether – I had changed a ton of contractors before, everyone screws my brain out of my mind with all the bullshit I didn’t need. They didn’t want to understand our product at least a little.
Therefore, I gave the task to Marina, at that time she held the post of a manager at UMI, to go to context courses, listen to what is it all about, and find me adequate and normal contractors so that we could shine in the first position on Google for adequate money. Which Marina did. And found you guys.
Then we worked productively, and one of the main advantages I can highlight is that there is involvement in the process for our further normal work and receiving orders.
My requests were simple:
— Request “balloons Kharkiv” – here we have to shine first, ok?
– OK.
– So we are working. Is our ad budget stable?
– Stable.
– Orders are coming? Is telephony ringing?
– That`s all right.
– Well, here you go.
Here is my order digitization.
Internal settings in the cabinets or what the price of a click is, I definitely do not want to take a close look at it. I only move forward and the other stuff – let the guys figure it out. We’ll solve problems as they come. While they call – it means that everything is alright.
I want to say thanks to our manager Elena for saving us from unnecessary questions and that during our work you definitely showed your involvement in understanding our product, because without this you cannot set up normal advertising.
We have been engaged in SEO optimization of the site for the last six months. Here we have the same simple criteria for evaluating the work of the guys: we have grown in the search results, yes, we have grown. Then it’s quarantine, then some kind of crisis, then something else, so we temporarily suspended the work, but, I think, soon back to it in time.
Long story short, stop texting, it’s time to work. I’m pleased with the cooperation with ITForce. Moving on!
P.S. A real rate of focus on results is perseverance and skill in achieving goals. Elena persistently “got” this feedback out of me. Not because she tried to strain me in some way, but because I ignored her a little. Nevertheless, she put the squeeze on me. Respects to Elena, you are great, keep it up!

Owner
PPC - contextual advertising
Region: Spain
Service: Contextual advertising

The client had launched campaigns in Ads and wanted to reduce the cost of the application to a level not exceeding 10 euros.

СРA
-87%
Number of visits
+213%
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

The Сlient has already had Facebook ad campaigns set up. He came to us for an audit in order to improve the efficiency of this sales channel.

Income
+226%
Transactions
+202%
СРO
-63%

Victor

I reached out to ITForce for an audit of Facebook advertising campaigns. We set up the ad ourselves, and it was effective, but we wanted a better result.
The specialist pointed out the flaws and corrected them. At the same time, she offered to launch a new AC with settings that are more precise.
As a result, the campaign set up by them brought a hotshot effect: our sales increased threefold.
They are great specialists, so they can be trusted!

Owner
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

When out Client came to us, he hasn't used contextual advertising. We proposed to launch the context and set up 4 types of campaign based on the subject of the Client's business.

Income
+164,7%
Transactions
+111%
СРА
-37,4%

Aleksander

I have known ITForce for almost a year and continue to successfully cooperate with them
I came to them in order to try the context, because I had heard a lot about it, and I was interested in sales growth.
ITForce helped to set up advertising campaigns and optimized them to achieve the best result. Regarding the workflow, every month I received a report with analytics and a further plan. Communication takes place in a group chat with specialists. My questions are resolved quickly.
As for the effect – during the period of cooperation, store sales have doubled, while the cost of clicking on an ad has decreased by more than a third.
I am satisfied with their work and can confidently recommend them.

Owner
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

We suggested that our loyal client set up a Smart Shopping Campaign to increase the effectiveness of advertising. Overall, the Smart Shopping Campaign for 2 months gave us more effective results than standard shopping for 7 months.

Transactions
+26,7%
CPC
-34,6%
Cost per transaction
-15,5%

Vladimir

I began working with this company on Google Ads over a year ago. They optimized and continue to optimize our contextual advertising (disabled idle ads, added minus words, …), set up a number of new campaigns. Traffic and revenue began to grow immediately after setting up a Standard Shopping Campaign. A Smart Shopping Campaign was launched after that. As a result, my site traffic increased 3 times and advertising costs only 2 times during its work.
Tech support is quick and effective. We received an answer even after-hours several times. It was pleasant and unexpected to receive a gift from them for the New Year).
For now, we have expanded our cooperation and now the guys are working with us on SEO-promotion. We started cooperation only this month so I’m not ready to say anything about the results.

CEO
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

Our Client was one of the first businessmen in Ukraine who agreed to try this type of advertising, as well as feel all its advantages.

Transactions
+16%
Average CPC
-29%
CPC
-38%
PPC - contextual advertising
Region: Ukraine
Service: Contextual advertising

Here we talk about how we can dramatically improve the web metrics through the competent use of accumulated data and the right strategy after two years of successful work towards to contextual advertising field.

Traffic
+84%
Conversions
+117%
SEO - search promotion
Region: Ukraine
Service: Search promotion

Our Client has already worked on SEO promotion of the website but was dissatisfied with the contractor. He came to us to improve on the existing result.

Traffic
4300
Growth from the start
+214%
Top 10 queries
+191%
Page views
+665%
SEO - search promotion
Region: Ukraine
Service: Search promotion

The Client has requested to increase organic traffic and sales through the website

Traffic
12000
Growth from the start
+730%
SEO - search promotion
Region: Germany
Service: Search promotion

The Client needed to popularize the company in the European market and attract traffic to the website

Traffic
3500
Growth from the start
+495%
New visits
+139%
SEO - search promotion
Region: Australia
Service: Search promotion

The Customer owned 3 websites. Our Client wanted to bring loyal customers to the main landing page and increase the traffic of the other ones.

Traffic from 0 to
2000
SEO - search promotion

SEO for a sports nutrition website

SEO (search promotion)
Region: Russia
Service: Search promotion

The website had a low traffic that dropped every month. The Client sought to improve the visibility of the website and attract targeted traffic to the website.

Traffic
65978
Top-3 queries
45,9%
Top-10 queries
76,5%
SEO - search promotion
Region: Ukraine
Service: Search promotion

Previously, another SEO team handled the Client’s website. The Client wanted to improve the search promotion.

Traffic
3406
Growth from the start
+155%
Query ranking TOP-3
96

Ruslan

We were looking for a company for SEO listing and setting up Google ads. The competition in the niche is very high, therefore, it was necessary to do SEO as correctly and focally as possible.
The task was to get the maximum number of customers at the lowest price.
The decision to start work was made after studying company cases and observing it ratings on different freelance platforms. Also, before changing our current vendors, we asked for audit real situation with the expected work plan.
Before starting work, we detailed the goals. What positions do you want to get in SEO. What is the maximum client price for campanies. What is the budget and how much we want to get customers. Within a week, the guys tuned the campany and we started work. By google ads we got the result instantly. Seo had to wait a bit. But when the traffic went we received more customers than we expected.
We had weekly phone calls for project statuses. But if necessary, all the guys were online and were ready to answer all questions.
I am absolutely pleased with the results of our work. I got the planned value of customers for cheaper than I had planned. For all key queries I took first place in the issuance of Google.

Owner
SEO - search promotion
Region: Ukraine
Service: Search promotion

Visits to the website were rare and for low-frequency queries. The Client sought to increase traffic and sales.

Traffic
+324%
Top 10 queries
+300%
Conversions
+104%

Victor

I’ve already worked with ITForce on one project and got an excellent result. I decided to entrust them with my 2nd website for SEO promotion. The guys added filters and other features, and we are already in the TOP for some queries. It helps to develop and attract more customers.
Total traffic and sales have increased during our cooperation. I’m satisfied with the work, so we’ve moved on.

Owner
SEO - search promotion
Region: Ukraine
Service: Search promotion

The Client has come to us for help in increasing website traffic and the number of service orders.

Traffic
3387
Growth from the start
+152%
Request visibility
8879
Transactions
+247%

Vladimir

We had been assisted by ITForce for several months.
Particularly, we ordered the setting of contextual advertising and SEO-promotion. The company has a well-defined workflow and reporting for every step.
We are pleased with the results and would continue to cooperate in the future. The website traffic and position in the search engine have noticeably increased. Recommended.

Co-owner
SEO - search promotion
Region: Ukraine
Service: Search promotion

Our cooperation with the Client began at the end of November 2018. The Client was engaged in the project independently before contacting us. The website collected 1000-1200 visitors per month from organic search at the start of the work.

Traffic
10399
Growth from the start
+742%
Query ranking
>85К
Conversions
+200%
SMM - social media marketing
Region: Ukraine
Service: SMM-social media marketing

The client wanted to promote a page on Instagram: create it, fill it with content and attract targeted subscribers.

Followers
+1000
Follower cost
0,43$
SMM - social media marketing
Region: Poland
Услуга: SMM-social media marketing

The Client wished to attract an interested audience for relocation and employment in Poland.

Leads
+1478
Targeted Facebook and Instagram Ads
Region: Ukraine
Услуга: Targeted Facebook and Instagram Ads

The Client is coming with the task of increasing conversions with the minimum order price. We achieved this by launching targeted ads on Facebook and Instagram.

Traffic
+60%
Transaction
+51%
CPC
+51%
Order
website promotion
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