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Hi everyone!

Earlier in the blog, we shared the life hack "Price expansion in UAH". This feature worked successfully for a while, until moderators canceled it :-) and those who managed to go through moderation then still use it.

This time I would like to talk about small tricks that are useful now and will help you stand out among competitors in the Search. Therefore, hurry up to test these features in your accounts.

Here is what we noticed and managed to test in work.


1. “CAPS” usage in the parameters “Path1” and “Path2”

Ads are almost always moderated:

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2. Using brackets in ad headlines, texts, specifications, and prices

The use of round, square and “unusual” brackets in the headings of ads, texts, specifications and prices (it is often missed and it also attracts the attention of consumers):

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3. Emoji in Google Ads

Upload your ads through the Ads Editor and add emoji to the parameters “Path1” and “Path2” – moderation will be passed in most cases.

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Please note that emojis occupy several characters. That is, if you use 1 emoji, then the maximum paths that you can fill in will be 13.

Otherwise, the Ads Editor spit out an error:

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Tip: add emojis at the beginning of the path so that it isn’t clipped in the mobile version:

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Another example of using an emoji that matches advertising and attached to “Path1” and “Path2”.

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Let’s sum up – always try to add non-standard symbols and emoji to the new ads. You can find it and choose it for your theme here – https://emojipedia.org/google/.

But if the extension or ads disapprove… Cheer up! :-).


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