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Here's how to open access to your accounts to a page on Facebook or Instagram.


1. How to give access to a page on Facebook

How to open a page on Facebook for any user?

Access to the management of your Facebook business page can be given only to registered users.

  • To do this, you need to go to the “Settings” of your page:

How to give access to a page on Facebook

Fig. 1 — Page settings

  • Next, in the left column, find and select the tab “Page Roles”:

How to give access to a page on Facebook Page Roles

Fig. 2 — Page Roles

  • In the appropriate input, enter the first and last name of the person, or email, to whom you want to provide access. Also, choose the appropriate role for that person. 

5 roles available with different authorities:

  • Administrator,
  • Editor,
  • Moderator,
  • Advertiser,
  • Analyst,
  • User. 

How to give access to a page on Facebook 5 Page Roles

Fig. 3 — Page Roles

Roles and authorities:

How to give access to a page on Facebook Roles and authorities

Fig. 4 — Roles and authorities

Thus, we open access to the page for a specific role and rights.
What you need to open access to ad account management?
To do this, you need to enter the ad account and go to the ad account settings. In the Roles for an ad account section, select Add people.

How to give access to a page on Facebook Ad account settings

Fig. 5 — Ad account settings

Indicate a Friend in the appropriate input.
You must add user as a friend before adding him to the management of an advertising account.
There are 3 roles available with different authorities:

  • Administrator of an ad account;
  • Advertiser of an ad account;
  • Analyst of an ad account.

How to give access to a page on Facebook Ad Account Advertiser Role

Fig. 6 — “Ad Account Advertiser” Role

Roles and authorities of an ad account:

How to give access to a page on Facebook Roles and authorities of an ad account

Fig. 7 — Roles and authorities of an ad account

If you are working with Facebook Business Manager, then the following information will be of great help to you.
You need to add a user to the Business Manager to open access to the page and the ad account there.
To do this we should go to Business Manager and go to the People tab. Via email add the required user address.
It is important to use an email that is tied to the profile to which you need to provide access.
After that, select the required access for the Employee or Administrator. Employees can only work with assigned accounts and tools. The administrator has full control over your company. He can edit settings, users, accounts and tools.

How to give access to a page on Facebook Access levels

Fig. 8 — Access levels

Now the user has been added to your Business Manager and you can add him to the management of your ad cabinet and page.
To do this, click “Add” in Business Manager in Pages or Ad accounts. After – choose a person and access for him.

How to give access to a page on Facebook Adding people and setting permissions

Fig. 9 — Adding people and setting permissions

For an ad account we do everything by analogy.


2. How to get administrator authority on Facebook for Instagram

How to give access to your Instagram account?
The first is to check if the Instagram page is linked to the Facebook page.
To do this, you need to go to Settings (we have already written above how to do this) and select the Instagram item. If the page is not linked, you need to enter a username and password to link.

How to get administrator authority on Facebook for Instagram Account info

Fig. 10 — Account info

You also need to link your account in Business Manager.

How to get administrator authority on Facebook for Instagram Linked accounts

Fig. 11 — Linked Instagram accounts

After adding an account, you need to select the ad accounts and pages that you want to link to this Instagram account.
The Instagram page and the Advertising accounts must be added to one Business Manager to create an ad.
These are all the steps for giving access to Facebook and Instagram accounts. Use it!


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